Apple tossed out a big number yesterday, boasting about how many apps it has sold. But is that number really significant? No, not really. There was another number that was even more meaningful – the number of apps downloaded just last year.

But just to review the basics:

Apple says they’ve had more than 40 billion app downloads from the App Store.

The thing is, however, is that half of all those downloads – 20 billion – were in 2012 alone.

The App Store has been around for a few years already, so for Apple to say they’ve had half of all those downloads in the past 12 months alone is like saying Justin Bieber got half of all his fans in the last year. He’s not quite an overnight success.

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