Canadians buying tablets in impulse purchases
When shopping for electronics, do you hunt for the best deal? Or do you thoroughly research things, exhausting all tools available online before putting down the plastic?
If you’re buying a new tablet, chances are that it’s an impulse purchase and not something you’ve mulled over, a new study suggests.
According to The NPD Group, a third of all tablet purchases in Canada are made on the spot.
Compared to desktop and notebook purchases, tablet shoppers aren’t mulling over a laundry list of features and hopping from retailer to retailer (or website to website) for the cheapest deal.
“Shoppers are impressed not only by the technology, but also by the ease and mobility of these devices,” says NPD’s director of tech and technology, Darrel Ryce.
They seem to want a healthy heaping of apps and a tablet that’s portable and convenient to stash wherever you may go.The growth in the tablet market – which is expected to double in 2013 compared to last year – is at the expense of traditional computers such as desktops and laptops.
What’s particularly interesting in the NPD report is how much surveyed Canadians plan to spend on tablets anually – found to be $627 per year. Seems like Santa is going to have to start saving now.
By comparison, the report suggests we’ll spend $300 more a year on notebooks, and $500 more on desktops.
Speaking of these devices that seem to be going the way of dinosaurs, desktop sales slipped by 12 per cent in 2012, while notebook sales slumped 19 per cent compared to 2011.