sample_tweet_billboardExpect to see 140-character messages on big billboards as you drive around major Canadian cities this summer.

Pattison Onestop and Spacing Magazine are launching a project this summer that will see Tweets about our cities displayed on billboards and in malls.

The cross-Canada art project is aimed at sparking discussions about the issues facing the cities we live in.

 So maybe you’ll see a Tweet questioning the need for a wall of condos in Toronto, beside the Gardiner Expressway.

Or you could see a Tweet about the Alberta oilsands, as you shop for shoes inside a mall in Calgary.

To get your message posted, send a Tweet about a Canadian city to @DearCityCanada by June 15. Just start the Tweet off by saying “Dear Vancouver….” (or address it to any other Canadian city.)

The tweets will be shown every five minutes on display screens inside malls in 33 cities across the country, from June 3-June 15.

Then in July and August, the messages sent to @DearCityCanada will go big – displayed on the big giant billboards operated by Pattison in 19 cities.

In a statement, Spacing Magazine Editor Shawn Micallef says the magazine is excited to get this “art” into public spaces.

Whether you see this as art or not, Micallef also points out that this will be a way for Canadians to show love – or “even some tough love” for our cities.