Posts tagged Instagram
People who use the popular photo and video sharing social network should prepare to deal with something they have never had to deal with before: advertising.
So far, Instagram has never had any advertising in the app experience. Don’t forget, the service has been completely free.
Instagram, however, is owned by Facebook. It was bought by Mark Zuckerberg and co. for $1 billion more than a year ago. And if you’re a public company with shares that trade on the stock exchange, you better show investors return on investment.
The ad announcement from Instagram came via anofficial blog post Thursday.
In it, Instagram says part of its plans involve building the social network “into a sustainable business.” Sustaining a business that doesn’t sell advertising or charge user fees is like trying to live without food or water.
The type of advertisements will come in the form of photos and videos “from brands you don’t follow,” Instagram says.
So, for example you could see an ad for sportswear from Nike. Or perhaps an Instagram photo from Ford. These are just hypothetical.
Instagram also says the ads will be consistent with the format of material we’re used to seeing, such as photos and videos shot with an eye for photography – and retro filters that bring out the best in the images.
Advertising in Instagram isn’t an easy subject to bring up. Users were outraged when a change to the social network’s terms of service opened the door to businesses using people’s photos as ads.
The world’s largest photo-centric social media platform has released a list of the most popular places in the world to post a photo in 2012.
So, where in the world do most photos get posted from? You’d be surprised.
No, it’s not Times Square in New York City. Nor was it the site of the Closing Ceremony from this summer’s Olympic Games (though the Spice Girls concert got a lot of people Tweeting).
The most popular place in the world to post an Instagram photo from was the Suvarnabhumi Airport in Bangkok, Thailand.
According to a post on Instagram’s blog, more than 100,000 pictures were snapped at the BKK airport in 2012.
Users were outraged earlier this week after the photo sharing service – recently acquired by Facebook – gave users a heads up about major changes.
Instagram’s very wordy terms of service seemed like the company could soon sub-license and sell photos, and use the images in advertising.
A senior staff attorney at the Electronic Frontier Foundation told CNet that the new agreement would leave the door open on unspecified future use for a user’s photos.
But since then, Instagram’s co-founder Kevin Systrom wrote a blog post which seems to sort out the contentious changes.
Systrom says the proposed changes made it seem like Instagram was going to sell user photos without any compensation – but that is not true and “it is our mistake that the language is confusing.”
So he goes on to say that Instagram is working on coming up with “updated language” in the terms of service to make sure people get it.
But the Instagram co-founder also goes on to say that Instagram is a business, and they’re going to explore ways to make money.
So while everyone from Tiffani Amber Thiesson to National Geographic was up in arms over the proposed changes, they were all complaining about a service that is free – and ad-free too right now.
It’s hard to whine about a service you don’t pay for, or have to put up with seeing ads to use.
Considering Instagram is owned by Facebook, would you be opposed to seeing ads similar to “Sponsored Posts” in Facebook? Or something like “Your friend John Doe likes Company XYZ’s feed?”